Privacy Policy

Pure Pet Wellness owns and operates https://purepetwellness.com

You agree to this Privacy Policy, in its entirety, when you: (a) access or use this website; (b) register with the site; (c) place an order; (d) agree to receive e-mail from us by indicating consent on the Site or via any other means; (e) provide any Personally Identifiable Information; (f) sign up to receive offers for free samples, products or discounts; or (g) register for one of our promotions.

Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle personal information. If you have any questions or concerns regarding this Privacy Policy, you should contact info@purepetwellness.com

We will notify each user of the following:

• What personal information of yours is collected from our website.
• How the information is or may be used.
• What choices are available to you regarding the collection, use and distribution of such information.
• The security procedures in place to protect against the loss, misuse or alteration of the information which is under the control of our website.
• How you can correct any inaccuracies in the information you provide.

Information Collection and Use

We collect information when you:

• Register
• Fill out a form;
• Subscribe to a newsletter; or
• Place an order
• Enroll as a Wellness Partner
• Enroll as a Preferred Customer

What personal information do we collect?

When you set up an account/register through our website or purchase an item from our website, we collect personal information provided by you voluntarily that may include your:

• first and last name;
• email address;
• billing address;
• shipping address;
• phone number;
• credit card number; and
• items purchased from us.

The above information is used to provide you with the content, subscriptions, goods and services that you request or purchase through our website. We use your email address to provide you with information about your order and its status and we may occasionally send out emails, including newsletters, to users who have placed an order online, with information about other products/services available on our website. Your phone number may be used by our customer support representatives in the event we need to contact you about an order or to contact you regarding customer offers or information you have requested.

The information collected from you is used in the following ways:

• To personalize your experience.
• To enhance the website, including our marketing and advertising efforts.
• To better inform our customer support team so they can better serve you.
• To administer contests, promotions, surveys or other website features.
• To process orders or transactions.
• To periodically communicate via email.

In addition, we may collect certain information by automated means such as cookies, web beacons and web server logs.

Information we automatically collect through your use of the website

As you use our website, certain information may also be passively collected. Through cookies, pixels, beacons, log files and other technologies, we may collect information about how you use our website. By knowing more about you, we can improve our processes and better serve you as a customer. Please see the sections regarding cookies and opting out of tracking below for more information.

We:

• Use “cookies” (tracking devices placed on your computer)
• Honor “do not track” signals and do not use advertising when a “Do Not Track” (DNT) browser mechanism is in place.
• Utilize third-party behavioral tracking.
• Do not sell, trade or otherwise transfer personal information.
• Do not include or offer third-party products or services on our website.
• Have not enabled Google Adwords on our website (but reserve the right to do so in the future).
• Pursuant to the California Online Privacy Protection Act, agree that users can anonymously visit our website.
• Post changes to our privacy policy on our Privacy Policy Page.

Registration

You can place an order through Pure Pet Wellness website without registering, but checkout does require a user to provide certain PII and to agree our Terms and Conditions. To use some features on our website or place an order, a user may complete a registration form to establish a password protected user account.  During registration, a user is required to give contact information, such as name and email address and payment information such as a credit card number if placing an order. This information is used to contact users about the products or services we provide for which they have indicated interest or placed an order. In some cases, it is optional for users to provide additional, demographic information, such as age and gender.

Cookies

A cookie is a text file stored on the user’s hard drive containing information about the user. The website creates cookies to record information about a user’s preferences, such as the items you add to your shopping cart, and for security purposes. Cookies are also used to help us determine the various services you use and the support you may need, and to help us detect and solve any problems you may have while using our website. In addition, the use of a cookie will enable users to log on without having to re-enter their password on each visit so they can fully interact with our website. Most cookies expire after a certain time period. If you wish, you may set your browser to reject all cookies and still view our website. Cookies placed by Pure Pet Wellness website are not tied to any personally identifiable information.

You may refuse/block the use of cookies by selecting the appropriate settings on your browser, however, please note if you do this you may not be able to use the full functionality of our website.

Log Files

How does our site handle do not track signals?

We honor do not track signals and we do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?

We allow third-party behavioral tracking.

Third Party Advertising

Other websites display retargeted ads to our website, on our behalf, across the Internet by the use of the services of advertising partners who collect non-personally identifiable information about your visits to our website, and your interaction with our products and services. The anonymous information is collected through the use of a pixel tag which is industry standard technology used by most major websites. No personally identifiable information is collected during this process. If you do not want the advertising partners of Pure Pet Wellness to collect this information, you may opt out of their services. Opting out will not affect your use of our Website.

Disclosure of Personal Information

We know how important it is to keep your information confidential. We will not rent, sell or share your personal information with third parties.

Disclosure for Legal Reasons

We may disclose and release your personal information to third parties: (a) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or (b) in special cases, such as a physical threat to you or others, a threat to homeland security, to our website or employees, or to protect our Website, system or network, our employees, agents, suppliers, licensors, content providers, and the rights and property of Pure Pet Wellness, or cases in which we believe it is reasonably necessary to investigate or prevent harm, fraud, abuse, illegal conduct or a violation or alleged violation of this policy or other agreement we may have with you.

Disclosure for Shipping and Billing Reasons

We use an outside shipping provider such as the USPS, FedEx or UPS to ship orders placed on our website or via telephone, and a credit card processing company to bill users/customers for products purchased through our website or via telephone. These companies will not retain, share, store or use any of your personal information for any secondary purposes. We partner with other parties to provide specific services that are available on our website. When a user signs up for these services, we will share the user’s name or other contact information that is necessary for the third party to provide these services to the use. These parties are not allowed to use such personal information except for the purpose of providing these services.

User Generated Content:  Feedback, Ratings, Comments, Public Forums

In order to post a message, comment, provide feedback or ask us a question, you will be asked to sign in with your user login information. We do not use this information in any way other than to recognize you for postings nor do we disclose this information to any third parties, including other users who participate in comment and discussion forums and boards on this Site, unless required by authorized law enforcement agencies when required.

With regard to the message boards, your email address is not visible on the boards, however other users are able to post a response to a post made by you or engage in a conversation with you on the same message board via your nickname without your email address being displayed.

Do remember whatever you post on our message boards, it is considered public knowledge and you should always use caution when posting. Avoid posting your home address or phone number or other PII on any public board or forum. Although one must be a registered user to post messages, the message boards are public and may be read by non-registered users. We do not allow/tolerate posting any messages which are obscene, vulgar, sexually-oriented, hateful, threatening or otherwise in violation of any laws.  We reserve the right to remove or edit any content item or to close any user account for any reason.

Correction/Updating Personal Information

If a user’s personal information changes or if a user no longer desires to be a registered user, we will enable our users to correct, update or remove from our website the personal data they provided to us. Such changes can be made either through the information page on our website or by emailing us at info@purepetwellness.com

Choice/Opt-out

When purchasing a product, a user may checkout as guest and is not required to register.. Any user may unsubscribe from each e-newsletter, bulletin or other promotional e-mailing by clicking/pressing on the unsubscribe button at the bottom of these emails.

Users who no longer wish to receive our e-bulletins, newsletters or other marketing and promotional materials from us or our partners may opt-out of receiving these communications by replying to any such promotional email indicating your desire to no longer receive such emails or by emailing us at info@purepetwellness.com

Collecting Information from Children Younger Than 18 Years of Age

Our Website is not directed or intended for children under 18 years of age. We do not knowingly collect personal information from individuals under 18 years of age. If you are under 18 years of age, you should not register or provide personal information on the websites or through the services. If we later obtain actual knowledge that a user is under 18 years of age, we will take steps to remove that user’s personal information from our systems. If you are the parent/ legal guardian of a child whom you believe has disclosed personal information to us, please contact us at info@purepetwellness.com so we may delete and remove such child’s information from our systems.

When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

Data Retention

We will retain your information for as long as your user account is active or as needed to provide you services, including fulfilling your orders. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at info.purepetwellness.com. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Notification of Changes in Use of Personal Information

Our privacy policy is subject to change. In the event of any change, we will provide notice of such change on our Website. If we want to use your personal information in a manner different from that stated to you at the time you provided such information to us, we will notify you of such change by posting notification of such change on our Website. At such time, you can determine whether you wish to allow us to use your information in this different manner. If you have opted out of all communication with our website or have deleted or deactivated your account with us, then you will not be contacted and your personal information will not be used.

California Online Privacy Protection Act (“CalOPPA”)

In accordance with the CalOPPA we agree to the following:

• Users can visit our site anonymously.
• Honor “do not track” signals and mechanisms.
• A link to our Privacy Policy is located in the footer of every page of Pure Pet Wellness website, next to the link to our Terms and Conditions.
• Our Privacy Policy link includes the word ‘Privacy’ and can be easily be found on the pages specified above.
• Users will be notified of any privacy policy changes on our Privacy Policy Page.
• Registered users are able to change their personal information by logging into their account.
• Users can unsubscribe from newsletters, bulletins and other promotional emails by clicking o/pressing the unsubscribe button at the bottom of these emails or by contacting Bluebird.

Fair Information Practices

In order to be in line with Fair Information Practices Principles we will take the following responsive action, should a data breach occur:

We will notify the users via in-site notification within 2 business day.

We also agree to the Individual Redress Principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

CAN-SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address and in accordance with CAN-SPAM we agree to the following:

If at any time you would like to unsubscribe from receiving future emails, you can email us at info@purepetwellness.com and we will promptly remove you from ALL correspondence. You can also unsubscribe by clicking on/pressing the unsubscribe button at the bottom of any promotional email.